ARTO STUDIO
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A Complete #NoFilter

 

A COMPLETE #NOFILTER CAMPAIGN

+ CLIENT

A COMPLETE

+ location

New, York, NY. 
Miami, FL.

+ date

December 2016

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PROJECT GOAL

Create a transgressive and outspoken campaign for skin care company A Complete. 

 
 

IMPACT

#NoFilter is one of the most popular hashtags on Instagram. Using it is a way of telling people that you didn't use any of the Instagram built filters to enhance your picture.

To embrace the #NoFilter discourse is to communicate that we love how we look and who we are.

 

 

EXECUTION

We defined a strategy for the brand after carrying out a thorough analysis of potential geographies and demographics to serve.

The images in the A Complete Campaign help build an emotional connection with consumers. Each portrait represents different lifestyles and each phrase a different bastion towards women empowerment.

 

 
A complete #NoFilter
A Complete #NoFilter

 

#NOFILTER

IS ABOUT BEING HONEST, AUTHENTIC AND CONFIDENT

 

 

 

 

 

 

 

 

CaMPAIGN STRATEGY

A COMPLETE WOMAN WEARS/NEEDS #NOFILTER

 

 

No Filter
 
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THE MESSAGE

WE DON'T NEED ANYTHING TO ALTER OUR REALITY AND THAT WE ARE CONFIDENT

 

 

 

 
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 we knoW WHO WE ARE, AND

 WHAT WE STAND FOR:  FEMALE EMPOWERMENT