ARTO STUDIO

Pueblo Viejo

 

PUEBLO VIEJO CAMPAIGN

+ CLIENT

Pueblo Viejo Tequila

+ location

New, York, NY. 
Los Angeles, CA. 
San Francisco, CA.

+ date

June - December 2016

 
billboards map campaign strategy tequila
 

PROJECT GOAL

Refresh the image of Tequila San Matías in the USA, homogenize communication style across channels and create brand awareness among hispanic millennials incorporating american values with bits of the Mexican culture. 

 
 

IMPACT

OOH coverage in NYC subway with a focus on Brooklyn and throughout San Francisco with over 4.5M monthly impacts additional to digital campaign. 

 

EXECUTION

Playing with spanglish we tried to connect the tradition of a brand like Pueblo Viejo with the reality of contemporary hispanic millennials through the hashtag #MyPuebloViejo reflecting what makes our 'home town' so unique and distinctive. 

 
san francisco billboard campaign creative
 
 
 

casa san matias

SAN FRANCISCO, CA

san francisco icons
 
San Francisco map pueblo viejo tequila
 

CASA SAN MATIAS

NEW YORK, NY

new york icons pictograms
 
New York_map pueblo viejo tequila
 
new york advertising campaign subway
new york creative campaign agency
subway advertising
 

CASA SAN MATIAS

LOS ANGELES, CA

los angeles icons pictograms
 
los Angeles_map tequila ad