ARTO STUDIO

Tahona

Creative handcrafted campaign for TAHONA, a tequila part of the Casa San Matías family.

 

TAHONA CAMPAIGN 2016

+ CLIENT

Tequila Tahona

+ location

New, York, NY. 
Los Angeles, CA. 
San Francisco, CA.

+ date

June - December 2016

 
TAHONA paper art ad artisanal
 

PROJECT GOAL

To create a campaign that reflected the 100% artisanal nature Tequila San Matías Tahona driving awareness and curiosity to the spectator. 

 
 

IMPACT

ARTO Studio created a 100% artisanal paper cut campaign to educate consumers about the tequila making process.

The campaign was deployed in NYC metro system, Billboards across San Francisco and digitally. 

 

EXECUTION

ARTO took inspiration on paper art and created a unique storytelling campaign that took over 120 hours to execute manually. The piece represents the landscape of the agave fields in the highlands of Jalisco, as well as the different traditional tools used to create a 100% crafted tequila. 

 
MAGAZINE AD DESIGN HANDMADE PAPER
 

CASA SAN MATIAS, tahona

ARTISANAL ALL THE WAY

TAHONA POSTER DESIGN PAPER CRAFT TEQUILA CREATIVE
handmade advertising paper 3d
paper art details handmade tequila
 

casa san matias, tahona

EVERY DETAIL HANDCRAFTED

 
 
tahona the set
Tahona detail
making of paperart campaign creative
Tahona set hand made