ARTO STUDIO

Tequila Gran Reserva Campaign

Creative handcrafted campaign for TAHONA, a tequila part of the Casa San Matías family.

 

GRAN RESERVA CAMPAIGN

+ CLIENT

Casa San Matías

+ location

New, York, NY. 
Los Angeles, CA. 
San Francisco, CA.

+ date

June - December 2016

 
tequila gran reserva creative campaign
 

PROJECT GOAL

Casa San Matías commissioned ARTO Studio to design a low cost digital campaign that could connect the contemporary extra-añejo consumer with the essence of this 120 year old family owned business. 

 
 

IMPACT

ARTO Studio lead the conceptualization and execution of a photo shoot with real consumers where faces are neglected allowing consumers to place themselves in common consumption situations. Elevating the relevance of time both in the crafting of an exceptional extra añejo and in the enjoyment of everyday moments. 

 

EXECUTION

ARTO Studio chose a variety of location including bars, restaurants and private homes to create a real atmosphere where the key component is the quality time spent with the ones you love and the importance of time in the aging of extra-añejo tequilas. 

 
MAGAZINE AD DESIGN tequila sophisticated
 

tequila SAN MATIAS

GRAN RESERVA

TEQUILA POSTER DESIGN ELEGANT
product shot bottle design packaging
 

casa san matias, GRAN RESERVA

A PRODUCT OF MEXICO

 
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