GRAN RESERVA CAMPAIGN
Casa San Matías
New, York, NY.
Los Angeles, CA.
San Francisco, CA.
June - December 2016
Casa San Matías commissioned ARTO Studio to design a low cost digital campaign that could connect the contemporary extra-añejo consumer with the essence of this 120 year old family owned business.
ARTO Studio lead the conceptualization and execution of a photo shoot with real consumers where faces are neglected allowing consumers to place themselves in common consumption situations. Elevating the relevance of time both in the crafting of an exceptional extra añejo and in the enjoyment of everyday moments.
ARTO Studio chose a variety of location including bars, restaurants and private homes to create a real atmosphere where the key component is the quality time spent with the ones you love and the importance of time in the aging of extra-añejo tequilas.