Hendrick's / MomentumW
Playa del Carmen, MX.
July - August 2016
Create a different advertising campaign rescuing the values of the old-fashioned & hand-painted advertising profession, to evoke a nostalgic but at the same time fresh relationship with the consumer.
Both billboards are located in high-transit areas and avenues with a combined impact of 1 million impressions per month.
ARTO Studio lead the conceptualization and production of two hand-painted murals for Hendrick’s along with VRS Crew (Mexican street art collective).