ARTO STUDIO

Matekate

 

MATEKATE

+ CLIENT

KSF

+ location

Baja California Sur, MX

+ date

Octubre 2016 - Present

 
MateKate Posters
 

PROJECT GOAL

To create the concept and branding behind the City of Tecate, Baja California on the north of Mexico. 

 
 

IMPACT

Matekate, a brand that promotes wellness and culture, will be an international reference and a platform to promote tourism in Tecate, Baja California.

 

EXECUTION

ARTO Studio designed a two phase strategy for this project. The first is to create a wellness and culture festival in the city, that attracts people from the US and Mexico mainly. This event will have different activities immersed in a natural and cultural environment. Interventions, art installations, ecology workshops, painting and healthy food options to host a community concerned about wellness. The second phase will be the creation of a Cultural Wellness Center.

 
MateKate City Advertisement
MateKate Posters
 

 

THE INSPIRATION FOR

MATEKATE'S BRANDING COMES FROM THE MYSTICAL STORY OF THE CITY

MateKate Tote bag
MateKate Stationery
MateKate Tablet Advertisement
 
 

Matekate

WELLNESS AND CULTURE FESTIVAL

 
MateKate Wine Bottle