ARTO STUDIO

Prototipo A

PROJECT GOAL

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PROTOTIPO A

+ CLIENT

Prototipo A

+ location

Mexico City, MX

+ date

March 2013

businesscards red flying minimal
 
 

PROJECT GOAL

"PROTOTIPO A" defines itself as a temporary space where art, architecture and music appropriate a historical place and create a unique experience.The project was a collaboration between Laboratorio Arte Alameda, ARTO, Mimesis Architecture & Indiealliance Records.

 

 
 

IMPACT

"Prototipo A" was presented by Laboratorio de Arte Alameda in collaboration with ARTO, Mimesis Arquitectura and Indialliance Records. Promoting a new and special cultural option, Prototipo A allowed the audience to interact in an attractive architectural space with music by DJ José Rendón a.k.a. G3L1D0 playing live, and an art exhibit by artist Tania Candiani inside the museum. This new form of exposing people to art gave them the chance to experience it in a place full of history and tradition.

 

EXECUTION

Over the architectonic installation made with recycled materials, Laboratorio de Arte Alameda proyected ReadyMedia videos that were exposed by LAA through it's ten years of existence. People had the chance to watch them while walking and enjoying a drink.

 
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PROTOTIPO A

THE EVENT

Prototipo A
prototipo-event-marketing-art
barra marketing activación BTL beer

 

 

 

 

PROTOTIPO A

THE BRAND

Carlsberg barra
perrier brand activation