ARTO STUDIO

Gender Equality Fund

PROJECT GOAL

TGI is a platform for crowd-investing that seeks to encourage the average person (specially women) to invest in companies in exchange for equity, by providing them with simple tools that are easy to understand.

 

GENDER EQUALITY FUND

+ CLIENT

Gender Equality Fund

+ location

New York, NY

+ date

October 2015

branding minimal red gender equality
 
 

PROJECT GOAL

To create the brand identity for the Gender Equality Fund (GEF), a platform for crowd-investing that seeks to encourage the average person (specially women) to invest in companies in exchange for equity, by providing them with simple tools that are easy to understand.

 

 
 

IMPACT

It’s main goals are promoting women’s economic empowerment and supporting growth of socially- responsible companies, creating positive impact individually and collectively.

 

EXECUTION

The graphic solution for GEF is based on four key concepts: participation, expansion, investment and kindness. The brand had to give out a friendly, trust-worthy image so we used round shapes and colors associated with integrity, optimism, creativity and stimulation.

 
branding brochure mexico Equality gender
businesscards red flying minimal
red shirt design diagonal
corporate website design minimal
poster design