PROJECT GOAL

To create a transgressive and outspoken marketing campaign for skin care company A Complete. 

IMPACT

#NoFilter is one of the most popular hashtags on Instagram. Using it is a way of telling people that you didn't use any of the Instagram built filters to enhance your picture.

To embrace the #NoFilter discourse is to communicate that we love how we look and who we are.

EXECUTION

We defined a marketing strategy for the brand after carrying out a thorough analysis of potential geographies and demographics to serve.

The images in the A Complete campaign help build an emotional connection with consumers. Each portrait represents different lifestyles and each phrase a different bastion towards women empowerment.