A COMPLETE #NOFILTER CAMPAIGN
New, York, NY.
To create a transgressive and outspoken campaign for skin care company AComplete.
#NoFilter is one of the most popular hashtags on Instagram. Using it is a way of telling people that you didn't use any of the Instagram built filters to enhance your picture.
To embrace the #NoFilter discourse is to communicate that we love how we look and who we are.
We defined a strategy for the brand after carrying out a thorough analysis of potential geographies and demographics to serve.
The images in the AComplete Campaign help build an emotional connection with consumers. Each portrait represents different lifestyles and each phrase a different bastion towards women empowerment.
IS ABOUT BEING HONEST, AUTHENTIC AND CONFIDENT
A COMPLETE WOMAN WEARS/NEEDS #NOFILTER
WE DON'T NEED ANYTHING TO ALTER OUR REALITY AND THAT WE ARE CONFIDENT