New York City
To create a concept and design a brand for a traditional investment fund that promotes gender equality with, a solid and welcoming approach while keeping its corporate values.
Alpha WeNvest (AWN) combines strategic investments and social engagement to promote gender equality and economic empowerment for women.
ARTO Studio designed a complete brand concept for AWM that communicates the company’s values to its multifaceted target audience. By keeping its corporate values in mind, the brand uses dynamic patterns that allude to social equity and financial support. The brand’s colors suggest stability and authority, making Alpha WeNvest branding a strong yet distinguished design.