ARTO Studio

Aqui to Stay

 

PUEBLO VIEJO CAMPAIGN 2017

+ CLIENT

Pueblo Viejo Tequila

+ location

New York, NY. 
Houston, TX. 

+ date

September 2017 - Present

 
Pueblo Viejo Tequila advertising campaign execution
 

PROJECT GOAL

To promote and grow Pueblo Viejo's brand awareness among young generations in order to highlight the importance of their heritage while introducing experiences for locals in different cities.

 
 

IMPACT

OOH coverage in NY and Houston with an additional mobile ad with more than 500K impressions. A new digital strategy with an influencer campaign with 150K social reach.

 

EXECUTION

Aquí to stay is born as a statement where migration is seen as an opportunity to build a new story. The idea was to promote a sentiment of unity and excellence throughout the campaign along with the qualities of a community that is here to build values and traditions. A place where people work towards their dreams every single day. With more than 10 years of experience in the United States, Pueblo Viejo is not a tendency; Pueblo Viejo is Aquí to stay.

 
 
 
Billboard advertising campaign tequila brand
 
Art billboard Copete Cohete
 
T-shirt graphic design tequila pueblo viejo campaign
 
Visualization art billboard copete cohete
 
Aqui To Stay cap graphic design
 
Street art New York
 
Pueblo Viejo Tequila advertisng campaign
Mural art on large building
 
 
Street art advertising campaign
 
Aqui To Stay ad campaign for tequila brand
 
Hand painted art billboard