PUEBLO VIEJO CAMPAIGN 2017
+ CLIENT
Pueblo Viejo Tequila
+ SERVICES
+ location
New York, NY.
Houston, TX.
+ date
September 2017 - Present
PROJECT GOAL
To promote and grow Pueblo Viejo's brand awareness among young generations in order to highlight the importance of their heritage while introducing experiences for locals in different cities.
IMPACT
OOH coverage in NY and Houston with an additional mobile ad with more than 500K impressions. A new digital strategy with an influencer campaign with 150K social reach.
EXECUTION
Aquí to stay is born as a statement where migration is seen as an opportunity to build a new story. The idea was to promote a sentiment of unity and excellence throughout the campaign along with the qualities of a community that is here to build values and traditions. A place where people work towards their dreams every single day. With more than 10 years of experience in the United States, Pueblo Viejo is not a tendency; Pueblo Viejo is Aquí to stay.
