SANTANDER BANK / TEC MURALS
Banco Santander / TEC de Monterrey
Create an artistic intervention inside of a bank branch which will be located inside of one of the most prestigious Universities in Mexico. The purpose of the intervention would be to create the ideal environment for innovation and creativity. The branch will be used mainly by students, so the overall goal is to bring the bank closer to a younger audience.
Tecnológico de Monterrey University is one of the most important universities in Mexico. The artistic installation at the bank branch, will be enjoyed by thousands of people everyday. The campus where the branch is located has around 17,000 enrolled students.
Arto Studio commissioned Mexican artist Javier Santana (a.k.a. Arre) to produce 3 artistic murals inside Santander’s branch, which is located inside of the Tecnológico de Monterrey University Campus. The murals were placed in three different areas. One of them outside at the ATMs area, and two of them inside of the building, locating one of them strategically at the top of the concierge.
Arre´s artistic work is based on abstract and geometric art, with a predilection on the balance and composition, as a consequence of an spiritual and philosophical search that transforms the place and the thoughts of the spectator.