PUEBLO VIEJO CAMPAIGN 2016
Pueblo Viejo Tequila
New, York, NY.
Los Angeles, CA.
San Francisco, CA.
June - December 2016
To refresh the image of Tequila Pueblo Viejo in the USA, homogenizing communication style across channels and creating brand awareness among hispanic millennials while incorporating American values with bits of the Mexican culture.
OOH coverage in NYC subway with a focus on Brooklyn and throughout San Francisco with over 4.5M monthly impacts additional to digital campaign.
Playing with spanglish we tried to connect the tradition of a brand like Pueblo Viejo with the reality of contemporary hispanic millennials through the hashtag #MyPuebloViejo reflecting what makes our 'home town' so unique and distinctive.