TAHONA CAMPAIGN 2016
New, York, NY.
Los Angeles, CA.
San Francisco, CA.
June - December 2016
To create a campaign that reflected the 100% artisanal nature Tequila San Matías Tahona driving awareness and curiosity to the spectator.
ARTO Studio created a 100% artisanal paper cut campaign to educate consumers about the tequila making process.
The campaign was deployed in NYC metro system, Billboards across San Francisco and digitally.
ARTO took inspiration on paper art and created a unique storytelling campaign that took over 120 hours to execute manually. The piece represents the landscape of the agave fields in the highlands of Jalisco, as well as the different traditional tools used to create a 100% crafted tequila.