ARTO Studio

Hendrick's Hand-painted Billboards

ARTO Billboards lead the conceptualization and production of two hand-painted murals for Hendrick’s along with VRS Crew (Mexican street art collective). 

 

HENDRICK'S BILLBOARDS

+ CLIENT

Hendrick's / MomentumW

+ location

Playa del Carmen, MX. 
Guadalajara, MX.

+ date

July - August 2016

 
Mural art in Guadalajara
 

PROJECT GOAL

Create a different advertising campaign rescuing the values of the old-fashioned & hand-painted advertising profession, to evoke a nostalgic but at the same time fresh relationship with the consumer.

 
 

IMPACT

Both billboards are located in high-transit areas and avenues with a combined impact of 1 million impressions per month.

 

EXECUTION

ARTO Studio lead the conceptualization and production of two hand-painted murals for Hendrick’s along with VRS Crew (Mexican street art collective). 

 
Billboard execution by VRS Crew
 

GUADALAJARA, MEXICO

HAND-PAINTED BILLBOARD 

 

 
Finished hand painted billboard in Guadalajara
VRS Crew mural art execution in Guadalajara
Hand painted mural art production
 

PLAYA DEL CARMEN, MEXICO

REALISTIC HANDPAINTED BILLBOARDS

 
Mural art in process
Billboard in process for Hendrick’s in Mexico
Hand painted billboard close up
Colorful mural art in Playa del Carmen
Artist taking photo of colorful mural art in Mexico