JACK DANIEL'S BILLBOARDS
Jack Daniel's Mexico
Mexico City, MX.
October - December 2015
Remind consumers that Jack Daniels is a product that handles traditional processes even down to the smallest detail while making its whiskey.
A billboard in each of the three largest cities in Mexico. Total impressions estimated at 1.5 million per month for three months.
ARTO Studio executed a turnkey street advertising campaign in collaboration with artists IHC, Pepe Lepop and Meiz Vew, using different materials and techniques in each of the billboards intervened.
HAND-CRAFTED MURAL BY PEPE LEPOP