ARTO Studio

Jack Daniel's Hand-Crafted Billboards

We executed a turnkey advertising campaign in collaboration with important street artists, using different materials and techniques in each of the billboards.

 

JACK DANIEL'S BILLBOARDS

+ CLIENT

Jack Daniel's Mexico

+ location

Mexico City, MX. 
Monterrey, MX. 
Guadalajara, MX.

+ date

October - December 2015

 

Video by Agencia: TERAN - TBWA

 

PROJECT GOAL

Remind consumers that Jack Daniels is a product that handles traditional processes even down to the smallest detail while making its whiskey.

 
 

IMPACT

A billboard in each of the three largest cities in Mexico. Total impressions estimated at 1.5 million per month for three months.

 

EXECUTION

ARTO Studio executed a turnkey street advertising campaign in collaboration with artists IHC, Pepe Lepop and Meiz Vew, using different materials and techniques in each of the billboards intervened.

 
Pepe Lepop mural execution in Guadalajara
 

GUADALAJARA, MEXICO

HAND-CRAFTED MURAL BY PEPE LEPOP

 

 
Mural in Guadalajara
Pepe Lepop finished billboard in Mexico
Execution of wooden and spray paint billboard
 
 

MONTERREY, MEXICO

IHC USING SPRAY PAINT AND WOOD

Billboard made of wood and spray paint
Finished billboard by IHC
 

mexico citY

MEIZ & APS TAKING CARE OF EVERY DETAIL

 
 
Meiz and Aps billboard in Mexico City
Artisanal billboard for Jack Daniel’s