Baja California Sur, MX
Octubre 2016 - Present
To create the concept and branding behind the City of Tecate, Baja California on the north of Mexico.
Matekate, a brand that promotes wellness and culture, will be an international reference and a platform to promote tourism in Tecate, Baja California.
ARTO Studio designed a two phase strategy for this project. The first is to create a wellness and culture festival in the city, that attracts people from the US and Mexico mainly. This event will have different activities immersed in a natural and cultural environment. Interventions, art installations, ecology workshops, painting and healthy food options to host a community concerned about wellness. The second phase will be the creation of a Cultural Wellness Center.