ARTO Studio

REDEFINE branding

Brand strategy along with a campaign message that promoted gender equality.

 

REDEFINE

+ CLIENT

Fundación Angélica Fuentes

+ location

New York, NY
 

+ date

June 2014

Blue business cards graphic design
 
 

PROJECT GOAL

Redefine is a campaign that looks to empower women and stimulate society to rethink and reimagine gender standards in Latin America.

 

 
 

IMPACT

Not launched yet.

 

EXECUTION

For this project, we were asked to develop a concept, a brand strategy along with a campaign message that promoted gender equality.

 
Brand conceptualization and strategy
Visualization of poster graphic design
Brand conceptualization
Graphic design for street banners
Minimalist letterhead design
Business cards graphic design for gender equality fund
graphic design pink brochure
Render of billboard design