GENDER EQUALITY FUND
Gender Equality Fund
New York, NY
To create the brand identity for the Gender Equality Fund (GEF), a platform for crowd-investing that seeks to encourage the average person (specially women) to invest in companies in exchange for equity, by providing them with simple tools that are easy to understand.
It’s main goals are promoting women’s economic empowerment and supporting growth of socially- responsible companies, creating positive impact individually and collectively.
The graphic solution for GEF is based on four key concepts: participation, expansion, investment and kindness. The brand had to give out a friendly, trust-worthy image so we used round shapes and colors associated with integrity, optimism, creativity and stimulation.